Fort Pierce Casino

We were asked to do a rebranding campaign for Casino Fort Pierce in Ft. Pierce, Florida. This was an exciting project for us, as we decided to update the existing branding that focused on vibrant colors and an Art Deco style to a more modern look.

Our first task was to redesign the logo, in which we created a monogram mark in conjunction with the name of the casino in a sans serif typeface. This helped to clean up the logo and modernize it. The “FP” mark can be used in conjunction with the logo or on it’s own.

In addition to the logo, we created all pieces for the casino’s corporate identity as well as all new designs for the print and digital collateral. Once again, implementing an overall cleaner and simplified layout into all of the work.